Shea Moisture
Client: Shea Moisture
Agency: Cashmere Creative
Creative Direction: Carrie Barr
Maintaining your skin and hair so you look and feel your best can take so much effort that it often feels like a chore. SheaMoisture’s Coconut & Hibiscus collection, made with ingredients that look and smell as good as they work, has the power to turn a tedious necessity into an everyday spa-like experience.
Custom Illustrations
Drawings are paired with photography to highlight the ingredients while also bringing us to the sensations of a tropical escape.
Illustration Style
A modern interpretation of the brand direction Shea Moisture has established and evolved.
Color Scheme
Natural and tropical, clouds and green tones project the feeling of getting away to a soothing tropical vacation.
